Google Ads Campaign Management
Campaign strategy, creation, management and optimisation for Search, Shopping and other Google Ads campaigns, with honest reporting and no guaranteed-results promises.
Campaign management
Campaigns planned around your goals
A good campaign starts with understanding what you sell, who buys it and what a successful result looks like for you. From there we build a campaign structure that makes sense for your products and budget, and we keep managing it once it is live.
We work with the campaign types that suit your business, which may include Search, Shopping, Performance Max and Display campaigns.
What we do
From strategy to ongoing optimisation
Strategy & planning
We agree objectives, target audiences, locations and a sensible budget structure before anything is built.
Campaign creation
Keyword research, campaign and ad group structure, ad copy written for UK customers, and audience and location settings.
Conversion tracking
We check that the actions that matter to you, such as purchases or enquiries, are being measured so decisions are based on real data.
Management
Bids, budgets, search terms, negative keywords and ad schedules are reviewed and adjusted as your campaigns run.
Optimisation
We test new ads, refine targeting and move budget towards what is working to improve campaign effectiveness over time.
Monitoring & reporting
We keep an eye on performance and spend, and keep you updated on results and the changes we have made.
Budgets & spend
How campaign funding works
Your campaigns are paid for from the Google advertising account they run in. Funds added to that account are advertising spend: they pay for clicks, impressions and other advertising as your ads run.
Our campaign management is a separate professional service. We will always make clear which payment is which.
An honest note on results. Advertising performance depends on many things outside any agency’s control, including your market, competition, products, pricing, website and budget. We work hard to improve your campaigns, but we do not promise guaranteed sales, leads or returns.