Advertising Account Top-Ups
How Google advertising account top-ups work, how they differ from our agency service fees, and how our external advertising account arrangement affects invoices.
Google Advertising Account Top-Up
What an advertising account top-up is
Google advertising campaigns are paid for from the advertising account they run in. A top-up adds funds to your Google advertising account to support your advertising campaigns.
When a payment is described as an advertising account payment or advertising account top-up, it is used to top up the Google advertising account. Those funds are then spent on advertising, such as clicks and impressions, as your campaigns run.
Virelixes assists clients with advertising campaign creation, management and related advertising account services, including arranging these top-ups.
Two different things
Top-ups and agency services are not the same
It is important that you know exactly what each payment is for. We always describe them separately.
1. Advertising funds
Advertising account top-up
Funds allocated to the Google advertising account for advertising purposes.
- Pays for advertising, not for our work
- Spent by the advertising platform as your ads run
- The amount you add affects how much advertising your campaigns can deliver
2. Professional services
Virelixes agency services
Professional services provided by Virelixes.
- Campaign creation and setup
- Campaign management and optimisation
- Merchant Center and marketing support
- Agreed with you before work begins
Advertising accounts & invoices
How our advertising account arrangement works
We want to be open about how advertising accounts are handled, because it affects the paperwork you can expect.
- External agency arrangement. For advertising accounts, Virelixes relies on an external agency. The advertising accounts used for client campaigns are handled through that arrangement.
- No invoices in our name. Because of this arrangement, we do not receive invoices from that external agency for these advertising accounts in Virelixes’ own company name.
- We do not issue Google invoices. Virelixes is not Google and does not issue Google invoices or advertising platform billing documents.
- Not every account is ours. Virelixes does not directly own or invoice for every advertising account it works with.
If you need specific documents for your accounts or bookkeeping, please ask us before you make a top-up. We will tell you honestly what documentation is and is not available for that payment.
Independent agency
Virelixes is an independent advertising agency. We are not Google and are not affiliated with or endorsed by Google. Google Ads is a trademark of Google LLC.
Before and after you pay
What to expect
Agree the amount
We discuss your campaigns and the advertising budget they need, and confirm the top-up amount with you.
Confirm the details
Before paying, ask us to confirm in writing how to pay, any charges and what documentation is available.
Make the top-up
Your payment is used to top up the Google advertising account that runs your campaigns.
Ads run
The funds are spent on advertising as your campaigns run. Contact us at any time with questions about your spend.
Questions to ask before any top-up: the exact amount going to the advertising account; how to pay; whether any charges apply; what happens to funds that are not spent; and what documentation you will receive. Please email info@virelixes.com and we will answer in writing.